Our corporate brand promise is ‘sense and simplicity’. This promise embodies our commitment to delivering products and solutions that are advanced, easy to use, and designed to meet the needs of all our use. A smart design translates technology into human-focused solutions.
Design plays a crucial role in ease of use. It is a decisive factor in the customer’s decision (along with technical quality, ease of use, price and service) – and ultimately, this is the decision that counts.
Designed around our customers Design has become a marketing tool. It plays a role throughout the product development process, all the way from research to manufacturing to marketing.
We pay a lot of attention to this – an outstanding design is an extremely valuable asset for a company. Whenever possible, we will register our rights related to a particular design in the relevant markets. Koninklijke Philips Electronics N.V owns these design registrations.
Use of our designs is reserved exclusively to our company. Third-parties are not allowed to use our designs.
You can find more information about design creation within Philips here.
